Wishing all you wonderful creatures the best possible start to the week!

Y4 805
Y4 555S-21 (underneath)
IHM-39-OLV
IHTL-1213-GRY
OGL-BELT-SPGAR-BLK

Love to you all

Hope you’re all enjoying a lovely weekend!
Turned 44 today and so my wife surprised me with a print from the first Indigo Invitation film. Terje named it “Årene går» årene means both oars and years in Norwegian. Just wanted to take the opportunity and say thank you to all you wonderful denimblooded people! Getting to know you and be a part of this incredibly joyful community has been such an adventure of happiness and jeans. Raise a toast to yall

The other picture is from Friday, letting the Pale Rider ride my mood

Howzit?! a close up and a snapshot my six year old took on a hike a few weeks ago before snow hit

Snowtime, folks! Felt like I stepped into Narnia… love the waxed A2 jacket and the scarf really keeps the dreaded wind away, snug as a wetsuit 🥳 Dig how the Pale Rider looks between the black and green. Have a wonderful Wabash Weekend!!

Double wabash! Got my dad one for his 70th birthday. Just got a message from him “ Told l was best dressed man amongst 66 guests at 70 year party today! Iron Heart Award! Thx again for Great shirt/jacket” Have a wonderful summer, folks

Peace n love

Just casually leaning all the IH layers against the Fjord. Wish you a wonderful Tuesday, good friends!

Out of the sea, and into the tuxedo.

Gosh! You guys sure are classy! Favorite part of day to check out todays kits here

Herringbone, pale rider, bandana and N1 are on as the winter is on its way! Indigo Invitational double jeans are on as always. Best wishes

@Danimal506 Thank you so much, pal! Appreciate it! It’s been such a privilege to wear these clothes every day for a year ️‍️‍️‍️‍ Hope you have a wonderful weeeknd!

@goosehd Mate! You look super!! Love the outfit, and it looks warm and rocking! Nice dog, too ️‍

@Karol Thank you so much ️️

@Mizmazzle

I think you posted this a while back? Sorry for taking so long in getting back ‍️

“Curious about your process in producing these videos. Do you guys storyboard the ideas out beforehand or do you do most of this off the cuff? Either way, it is thoroughly enjoyable and very glad to see you collaborating with IH. Love you guys!!”

Firstly. Thank you so much for your kind words, interest and passion. Happy to answer as well as I can.

Part of this process and project is to let go, dare to do stuff we can’t do other places and to follow ideas to see how far they can go. With “low shoulders” as we say in Norway. The aim is also to do as different films as possible, and so the processes vary. But without a storyboard the chances of it failing are bigger. Then again, without daring to fail we won’t get anywhere haha

Truly, the fact that IH took a shot at us, wanting to collaborate with us, means so much. Also that we get to develop friendships, which is what is so darn attractive about this lifestyle, which the Forum opened up for me and @stitch.

When you guys mention stuff, that’s the biggest inspiration. With “glacier soak” we had two ideas that we were going to film, so we started the road movie and then the weather was so shit, we had to scram the other idea (which was to show how Haraki-San got his ideas and how he pulled the indigo shirt out of the blue glacier water like the sword Excalibur from the lake… yeah.. you get the gist), and also we didn’t realize how dangerous it was to swim during a storm and with no one around (and not having lit a fire etc). When we (thank God) made it back alive, and had a look at the footage, Terje thought DD reminded him of Hunter S. Thompson, and so I wrote a combination of “Fear and loathing” voice over. It took about 20 hours to edit, 4 to shoot and 7 hours traveling (drive, ferries etc). Plus planning and what not

But with the start of Indigo Invitational, I suggested it would be fun to take off into that silly small boat, as a symbolic start to everyone’s journey. The camera stood in the same place (love @stitch framing), and we did 8 takes, and used the first one. What’s so wonderful about working with @stitch is that we both dig hanging out together, and as long as we have a plan, we might come back with a different one because we work with and in such weather and season dependent elements.

The last films we have made using good-old-fashioned scripts made from scratch, be fun to hear if you see any difference and how you like them.

We have a backlog now of stuff that just didn’t feel right or once we did it, didn’t make us laugh. Hahahaha.. so when you respond the way you do, it really means the world to us, as we want to represent you and explore life as a denim connoisseur in the most enjoyable way. For everyone.

Please feel free to hit us with any questions and your comments are incredibly valuable and appreciated.

Arigato
JB and T

@Mizmazzle I’m positive the heavens do open for you, mate! Can’t wait to see your adventures with yours

@doubletee MRMF 4TW ️‍️‍️‍️‍

@goosehd Holy Seasnakes! What an accomplishment! Glad you made it out of there alive

@weftyarn Dude! These have progressed so much!! Lovely SBG-highness

@olblue Holy Smokes! These have seen the inner circles of life and the Other Side ‍️

@Brian Beautiful mate! Love how different the jeans are