We know you love IH, but where do you think we can improve?
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This is a niche market, retailers do not make big profits.
Actually nor do we. Nor does anyone in our supply to retail chain.
The margins we make out of retailers is a non-sustainable business model. Part of the reason we have a retailer network (and they know this because I tell them), is that they drive customers to Ironheart.co.uk. None of our retailers can afford to or has the space to carry more than about 15% of our range.
Customer goes into retailer, sees Iron Heart, falls in love, goes home, Googles Iron Heart and see all the other goodies that we sell (our retailers know this happens, because we tell them it will), we then sell a product at a higher margin than we would selling to a retailer, which allows us to continue what we do without increasing prices.
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Poor customer service and limited or no interaction to customer base is what hurts brands more than anything else.
^yup.
Great customer service and remarkable, nay, unparalleled levels of interaction with the customer base are two of the unique qualities of IHUK.
Also it's not just new customers with limited buying power who appreciate the Specials or an odd 10% off. The regular customers who use a solid proportion of their income buying often at standard prices also really appreciate getting the opportunity to buy items at a reduced price now and again. So I fail to see how that tarnishes the brand.
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Actually nor do we. Nor does anyone in our supply to retail chain.
The margins we make out of retailers is a non-sustainable business model. Part of the reason we have a retailer network (and they know this because I tell them), is that they drive customers to Ironheart.co.uk. None of our retailers can afford to or has the space to carry more than about 15% of our range.
Customer goes into retailer, sees Iron Heart, falls in love, goes home, Googles Iron Heart and see all the other goodies that we sell (our retailers know this happens, because we tell them it will), we then sell a product at a higher margin than we would selling to a retailer, which allows us to continue what we do without increasing prices.
ha, that's exactly what happened to me. I bought my first Iron Heart clothing in Rivet & Hide several months ago and it is already my favourite brand!
^yup.
Great customer service and remarkable, nay, unparalleled levels of interaction with the customer base are two of the unique qualities of IHUK.
I have bought clothing online many times, and I can honestly say I had the best customer service when I made my first order with IHUK.
I also like how on the forums you can talk freely about other brands that are operating in the same niche market.
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The regular customers who use a solid proportion of their income buying often at standard prices also really appreciate getting the opportunity to buy items at a reduced price now and again.
Sounds like the voice of personal experience…
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I think one of the most interesting pants we have made in the last few years are the IH-816DD, I thought these would sell brilliantly. They are on special and still we have 53 pairs left.
My thoughts on these are that, for me, the only time I wear anything other than jeans is at work. If it weren't for my job, I would just ALWAYS wear jeans. That's just me. And as beautiful as this fabric is, it fades (beautifully), effectively making these pants jeans as far as my job goes. So they don't work for my job, and when I'm not at my job, you won't catch me dead in anything but jeans. Chinos just aren't my style. I'm just weird like that lol. But maybe some others here are too?
Having said all that, I still need chinos for work that don't fade, so if you could just go ahead and convince Haraki to make some 707's in the 12 or 16oz Superblack denim, that would be super awesome.
With a coin pocket while you're at it. 
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I think one of the most interesting pants we have made in the last few years are the IH-816DD, I thought these would sell brilliantly. They are on special and still we have 53 pairs left.
My thoughts on these are that, for me, the only time I wear anything other than jeans is at work. If it weren't for my job, I would just ALWAYS wear jeans. That's just me. And as beautiful as this fabric is, it fades (beautifully), effectively making these pants jeans as far as my job goes. So they don't work for my job, and when I'm not at my job, you won't catch me dead in anything but jeans. Chinos just aren't my style. I'm just weird like that lol. But maybe some others here are too?
Having said all that, I still need chinos for work that don't fade, so if you could just go ahead and convince Haraki to make some 707's in the 12 or 16oz Superblack denim, that would be super awesome.
With a coin pocket while you're at it. Agreed somewhat. I love the 816DD but they're not quite casual enough for me to wear day to day with something like sneakers. I've always liked the chino-style pants that had patch back pockets for this reason - can easily be dressed up or down, wear well, etc.
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A minor suggestion. It appears that the more recent 634 cut jeans have departed from the traditional longer back rise measurements. For example, a tagged 34 in the 634S/634S-GR/634SII/634-UHR/634-XHS/IH-634-DD all have a back rise of at least 15.5 inches. However the newer denim, 634B&SRAW, 634S-14, 634S-WH all have barely 15 inch on the BR at tagged 34. I didn't consider the 634-19L due to the unstable denim and 634-B due to the overdying process.
I don't believe it has to do with the specific denim, as the 633-14 from SE has the usual 634 BR.
I hope the upcoming vintage 18 oz, vintage 14 oz, yenim, and SBG jeans have the BR sorted out!
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^^^Right there with you. Hoping that the 634 remains more a mid than low rise. I need the larger thigh vs. 666, and if the rise shrinks too much, the cut becomes untenable for bigger legged Western guys (I am a tag 33 for reference). The 55 comes in precious few options.
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^^^Right there with you. Hoping that the 634 remains more a mid than low rise. I need the larger thigh vs. 666, and if the rise shrinks too much, the cut becomes untenable for bigger legged Western guys (I am a tag 33 for reference). The 55 comes in precious few options.
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Agreed on all points- the 634 has just the right waist:back rise:thigh ration for me, 555 tend to be too slim in the lower leg and 666 too slim in the thigh. The 633 is quite a good fit, but they've had some inconsistency in the back rise too (just the 633N really).
It's interesting how much the BR can affect the overall topblock fit, I've had to size up in the recent 634 cuts to accommodate for the shortened BR and it's worked so far.
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I've often wished for a cut with a shorter front rise, generous thigh, and higher back rise. I'm certainly no pattern maker, but it seems that for those of us who are gifted in the thigh/butt, and have a belly, too (so lucky, ha!), that would be the best of all worlds.
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Can we have deeper side pockets please, in this world of ever expanding mobile phones? The main reason it springs to mind is that my 1955s have shallower pockets than any other jeans I own*, usually be precisely 1inch- yes I measured out of curiosity.
Combined with the high front rise I have to empty my pockets should I wish to put shoes or socks on.*There is one single exception, the only jeans I own with a little stretch in them, the amazingly well fitting Levis 541s- they're actually half an inch shallower in the side pockets!
Speaking of the 541s, Levi's Athletic Fit jeans, it would be incredible if Iron Heart offered the same cut, but in an Iron Heart standard fabric (no stretch necessary, perhaps give slightly more fabric in thigh and seat to compensate). I can't express enough how crappy the Levi's fabric feels, but they look good on as they're the only jeans I've ever found as an adult that fit me perfectly. They're my go to 'smart' jeans as all my others are kinda baggy in comparison, winder at the knee and the cuff.
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I think I speak for everyone and not sure if it was brought up already….but more stickers with orders
Every $100 should have 2 stickers, so figure most people would be getting 6 of them at least! -
Some people hate them. We don't know whether they will be appreciated or thrown straight in the bin. I abhor wanton waste, so we limit them to a couple in per order. And, as I asked an Intern once, "You know how much these cost, yes? So why you chucking them around like confetti?"
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Some people hate them. We don't know whether they will be appreciated or thrown straight in the bin. I abhor wanton waste, so we limit them to a couple in per order. And, as I asked an Intern once, "You know how much these cost, yes? So why you chucking them around like confetti?"
I give most of mine away and recycle them when there aren't any takers. I think I will start adding a note to my orders stating that there is no need to include any (you can put mine in with nephs order).
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. Budget=exploded 
